Buying Naija to grow Naira is way beyond buying deats by dre headphones, nika shoes,
or adercrombie tops, its way more than that. We want quality stuff too how but do
we create something at a low cost without compromising quality? Of course it’s
a gradual process and we’re getting there bit by bit but how about we stop our
imitations and focus on doing something unique or creating our own brand? Most of
us would rather make addas shoes so that Nigerians who cannot afford Adidas shoes
will be able to afford addas so we call it our original.
How
is it even original if we’re obviously failing in our imitation? We’re scared
that people might not patronize an entire different brand but that’s only
because we don’t want to take time to gain the trust of fellow Nigerians so we’d
rather just give them something they’re used to. That has got to change and it
has to start with/from you. If you have a weird idea or something out of the
norm, find ways to implement it. Don’t be scared to grow slowly, we all know
that the journey of a thousand mile starts with a step.
When
you’re willing to provide quality and slowly gain the trust of other Nigerians,
that’s a huge step. It’s not as easy as just saying as there will be setbacks. If
you ask people who have successfully grown their brand, they’d tell you it wasn’t
easy but it was worth it. You have to be willing to do what it takes. Countries
we import some of our goods and services from also started by realizing that no
one else could do it on their behalf and that they could end up creating their
own stuff rather than keep buying from others.
No
one can have it all of course; we have to use the services of others at some
point. But we still need to have our own, some things of our own at least. When
we do this, we will finally be actualizing the dreams of growing our Naira.
Facebook - Odusola Aanuoluwapo
Instagram - @i_am_phleg
Twitter - @odusolar
BBM - 2BC07AB1
Instagram - @i_am_phleg
Twitter - @odusolar
BBM - 2BC07AB1
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